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Our Culture
At Data Warehouse, we strive as a team to exceed the
industry standards in product offerings, technology and service
in order to provide the best value to our clients. In support of
our company's vision, Data Warehouse Team Members are committed
to demonstrating the highest level of integrity and ethics when
dealing with customers, vendors, alliances and our community.
Our Leadership
The Company was founded by Executive Vice President Benjamin Waldshan. Ben's commitment
to maintaining a customer-focused strategy has helped Data Warehouse become the
leading provider of direct marketing solutions for the mortgage industry. Under
Ben’s leadership, the organization has experienced exceptional revenue growth, evidenced
by Data Warehouse’s inclusion in the Inc 500 list of the fastest growing privately
held companies in the U.S. in 2002 and 2004.
Before co-founding Data Warehouse, Ben was Vice President of Direct Marketing for
Rock Financial (now Quickenloans.com) where he guided the creation and development
of a centralized retail direct marketing platform and a state-of-the-art database
that catapulted sales and marketing analysis to new levels. He also played a key
role in the development and success of “Rock Direct,” an innovative direct-to-consumer
lending model to originate mortgage transactions by telephone and mail that accounted
for 20 percent of Rock Financials total volume in its first year of operation.
Ben serves as an industry advisor with Florida Atlantic University. He received
a B.A. in Finance from Wayne State University.
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