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October 20, 2003 -- Data Warehouse Corporation, a mortgage lead generation company, has created a mortgage lead generation and campaign management Web site with special access for InterFirst Wholesale Mortgage Lending brokers. The strategic Web initiative was unveiled today at the Mortgage Bankers Association of America (MBA) Annual Convention and Expo.
The Web site -- the first of its kind offered to wholesale lenders -- provides InterFirst preferred brokers with a direct marketing resource center to help them generate new customer leads and analyze their campaign profitability. The Web site provides both strategic and executional tools for brokers' direct marketing campaigns. Data Warehouse also provides a dedicated support team of direct marketing account managers to support InterFirst brokers. The Web site offers a full range of direct marketing lead generation services, including direct mail, teleservices, and database marketing. All lead generation data and services are fully compliant with current telemarketing and Fair Credit Reporting Act regulations.
The Web site also provides marketing performance analysis. This gives InterFirst brokers a powerful tool to analyze their direct marketing results and make program adjustments for increased loan funding and profitability.
Data Warehouse will be introducing the lead generation Web site at the MBA Annual Convention. "Partnering with Data Warehouse to offer this value-added service is part of the InterFirst philosophy of service and commitment to its brokers," said Bev Wender, senior vice president. "InterFirst is looking forward to offering this value-added service, through Data Warehouse, that will help drive its customers' continued growth, especially during this rapidly changing mortgage lending environment." "Data Warehouse is proud to bring this pioneering direct marketing approach to the wholesale mortgage industry," said Gene Devine, Data Warehouse senior vice president. "As an industry leader known for providing its brokers with products and technologies that help them close more loans, InterFirst immediately recognized the strategic importance of lead generation services for their customers. Data Warehouse is thrilled to partner with InterFirst."
About InterFirst Wholesale Mortgage Lending
Headquartered in Ann Arbor, Michigan, InterFirst Wholesale Mortgage Lending is consistently one of the nation's top wholesale and correspondent lenders. From its inception, InterFirst has created and maintained its position as an innovative market leader by responding to the needs of its customers with personalized service, training, and marketing support. InterFirst Wholesale Mortgage Lending is a division of ABN AMRO Mortgage Group, Inc.
About ABN AMRO Mortgage Group, Inc.
ABN AMRO Mortgage Group is the fifth largest loan originator and sixth largest loan servicer in the United States. ABN AMRO Mortgage Group produces mortgage loans and provides related services through its various divisions including InterFirst Wholesale Mortgage Lending, InterFirst Financial Institutions Group, LaSalle Home Mortgage, ABN AMRO Mortgage, ABN AMRO Mortgage National Lending Center, ABN AMRO Mortgage Apartment Lending, ABN AMRO Mortgage Capital Markets, and the Standard Federal Bank and LaSalle Bank Loan Origination Channels. ABN AMRO Mortgage Group has more than 3,000 employees located throughout the United States.
About Data Warehouse Corporation
Data Warehouse was founded in 1997 by experienced database professionals and mortgage industry professionals. The privately held company serves the prospecting solution needs of more than 8,000 mortgage originators nationwide, specializing in the on-time delivery of the most accurate and reliable sub-prime and conventional borrower prospects in the industry. Through its partnership with the world's largest credit bureau, Data Warehouse maintains the greatest universe of credit-scored homeowners in the marketplace. Data Warehouse offers more than 70 million unique household records, covering thousands of counties nationwide. For more detailed product information, visit http://www.dwcsolutions.com.
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