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November 13, 2003 -- Data Warehouse Corporation today announced that it will provide direct marketing services for Irwin Mortgage Corporation, a leading national residential mortgage lender and subsidiary of Irwin Financial Corporation. The full-suite of marketing services includes direct mail lead generation, teleservices, and database marketing. A key component of Data Warehouse's direct marketing services is the ability to measure the performance of each marketing program and provide Irwin Mortgage with return on investment analysis, facilitating an ongoing process of marketing program improvement that can help the lender to increase funded loan volume at significantly lower costs.
"We see having an integrated direct marketing program that addresses both customer acquisition as well as back-end performance analysis as a key component of our growth strategy," said Perry Hines, senior vice president and chief marketing officer of Irwin Mortgage. "Data Warehouse's products and services provide an ongoing process of marketing program improvement that can help Irwin Mortgage to be competitive and weather market changes such as rising interest rates." "We welcome Irwin Mortgage to our growing list of lenders that recognize the value of our full-suite of direct marketing services," said Gene Devine, Data Warehouse senior vice president.
About Data Warehouse Corporation
Data Warehouse was founded in 1997 by experienced database professionals and mortgage industry professionals. The privately held company serves the prospecting solution needs of more than 8,000 mortgage originators nationwide, specializing in the on-time delivery of subprime and conventional borrower prospects in the industry. Through its partnership with Equifax, Data Warehouse maintains a database of credit-scored homeowners with more than 70 million unique household records, covering thousands of counties nationwide. For more detailed product information, visit www.dwcsolutions.com.
About Irwin Mortgage Corporation
Irwin Mortgage Corporation helps turn home dreamers into homeowners with products offered through selected retail, wholesale, correspondent and Internet channels. It provides expertise and specialized services to customers who want to finance or refinance homes. The Indianapolis-based lender, with roots dating back to 1944, has branch offices throughout America. In 2002 alone, Irwin Mortgage helped more than 82,000 families achieve the dream of homeownership. For more information, visit www.irwinmortgage.com.
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