|
FORT LEE, NJ – August 1, 2006 – TRANZACT, a portfolio company of Halyard Capital and the market leader in delivering qualified leads, fully provisioned sales and robust systems' infrastructure to large brands, announced today that it has enhanced its proprietary data solutions strategy by acquiring Data Warehouse Corporation. Data Warehouse CEO and co-founder Ben Waldshan will become an Executive Vice President of TRANZACT and continue to run Data Warehouse. The balance of the Data Warehouse team will continue to work in Data Warehouse’s headquarters in Boca Raton, Florida.
Through its relationships with credit bureaus and other providers of enriched data, Data Warehouse has built and maintains the largest, most accurate and reliable sub-prime and conventional borrower prospect database in the industry, containing 72 million unique homeowner records. Data Warehouse provides hundreds of credit issuers a proven source of highly qualified prospects and leads, while also providing sophisticated analytical and modeling solutions.
"The Data Warehouse acquisition is a perfect strategic fit for TRANZACT for several reasons. First, it significantly extends our data services capabilities. Second, it provides us with a much deeper reach into the credit issuer and financial services sector, core areas of strategic focus for TRANZACT, and third, it allows TRANZACT to provide an even more robust, fully integrated set of data, digital and direct marketing solutions," said David Graf, President and CEO of TRANZACT. "Further, we can leverage Data
Warehouse's analytic and modeling expertise across our other client applications to further refine the effectiveness and efficiency of our lead generation and customer acquisition efforts. This provides better results for our clients; better return on marketing dollars invested, and better margins for TRANZACT."
Ben Waldshan, a founder and CEO of Data Warehouse, sees his company's clients benefiting from the TRANZACT transaction. "By joining forces with TRANZACT, we enhance our robust data solutions by offering a range of strategic and marketing execution capabilities that our clients, especially the large, national ones, want and need." Ben continued, "By moving up the value chain with our clients, we become the leader in a set of highly demanded, fully integrated solutions to the large and diverse credit and mortgage issuing marketplace."
About TRANZACT
Based in Fort Lee, New Jersey, TRANZACT is the leader in providing technology-driven marketing solutions to the financial services, insurance and telecom sectors. TRANZACT leverages and integrates sophisticated digital, data and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers. TRANZACT is majority-owned by Halyard Capital. Additional information about TRANZACT can be found at www.tranzact.net.
About Data Warehouse Corporation
Founded in 1997 and headquartered in Boca Raton, Florida, Data Warehouse has grown into the nation's leading direct marketing company serving the mortgage and financial services industries. Data Warehouse licenses and aggregates public record and credit data on 72 million homeowners in the United States, selling targeted prospect lists and analytical services to a diverse group of mortgage brokers, bankers and servicers nationwide. Data Warehouse has worked with over 10,000 mortgage lenders and today has active relationships with approximately 1,000 clients. The Company works with more than half of the top 30 subprime lenders in the U.S. and with one third of the nation’s top 30 prime lenders. Additional information about Data Warehouse can be found at www.dwcsolutions.com.
About Halyard Capital
Halyard Capital is a New York-based private equity fund with $350 million of capital under management focused on investing in media, communications and business services companies. The Fund specializes in middle-market leveraged buyouts, growth equity and structured equity investments. Halyard invests in and works closely with exceptional management teams in companies with defensible market positions and franchise characteristics which generate strong cash flow and operate in attractive growth markets. The Fund will commit up to $30 million to individual portfolio companies with a focus on investments of between $15 million and $30 million. Halyard has the ability to complete larger transactions utilizing our network of investment partners. Additional information regarding Halyard’s strategy, principals and investments can be found at www.halyard.com.
Contact Information
David Graf
President & Chief Executive Officer
TRANZACT
David.Graf@tranzact.net
201 242 3504
Bruce Eatroff
Managing Partner
Halyard Capital
beatroff@halyard.com
212 554 2145
|
)